Product Integration in Teen Chick Lit Novels: How Authors Support the Buying Habits of Teens

Dr. Peter Maresco
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One of the most popular forms of teen fiction are novels commonly referred to as Teen Chick Lit. These books are targeted to young women between the ages of 12 and 17; one of the most impressionalbe demographic groups. They are known by their bright covers, usually consisting of some combination of green and pink, and their somewhat similar storylines, stituations involving school, friends, and relationships with the opposite sex. Contained throughout these books are constant references to a wide variety of high end products including such well known brands as Rolex, Hermes, Gucci, Prada, Jimmy Choo and Manolo Blahnik. This paper is not concerned with plot or story line. It is intended to provide the reader with a quantitative analysis of the extent to which these high end consumer products are used in these books in order to present to the reader the potential impact that continued referrences to high end products may have on the buying habits of the readers of these books.

Keywords: Teen Chick Lit
Stream: Books, Writing and Reading
Presentation Type: Virtual Presentation in English
Paper: Product Integration in Teen Chick Lit Novels

Dr. Peter Maresco

Clinical Assistant Professor, Department of Marketing and Sport Management
Fairfield, CT, USA

Previous to my teaching at the John F. Welch College of Business at sacred Heart University I was Vice President for Marketing and Community affairs at a $1.3 billion bank in Connecticut. Upon leaving the bank I was offered a position in the management department of Sacred Heart teaching marketing. My primary teaching responsibilities include marketing principles and consumer motivation and behavior to undergraduate and graduate students. My research interests include the confluence of marketing and religion, especially in contemporary film. I am also interested in marketing as it relates to ppopular culture. An example of this is the increasing use of product integration in various forms of media to break through marketing clutter. My pedagogy is based on involving students in discovering this trend.

Ref: B07P0136