Product Integration in Teen Chick Lit Novels: How Authors Support the Buying Habits of Teens
One of the most popular forms of teen fiction are novels commonly referred to as Teen Chick Lit. These books are targeted to young women between the ages of 12 and 17; one of the most impressionalbe demographic groups. They are known by their bright covers, usually consisting of some combination of green and pink, and their somewhat similar storylines, stituations involving school, friends, and relationships with the opposite sex. Contained throughout these books are constant references to a wide variety of high end products including such well known brands as Rolex, Hermes, Gucci, Prada, Jimmy Choo and Manolo Blahnik. This paper is not concerned with plot or story line. It is intended to provide the reader with a quantitative analysis of the extent to which these high end consumer products are used in these books in order to present to the reader the potential impact that continued referrences to high end products may have on the buying habits of the readers of these books.
Keywords: Teen Chick Lit
Dr. Peter Maresco
Clinical Assistant Professor, Department of Marketing and Sport Management