Millennial Attitudes Towards Books and E-Books

By:
Dr. Arlene J. Nicholas,
Dr. John K. Lewis
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The Millennial generation is the most computer literate generation to enter the workforce. Also known as the Net Generation, those born from 1981- 2001 have been raised in an era of instant access. The 3x5 index card to them is a historic relic said to have been used for cross references in the library and recipes. Their learning and communication style is through multi-media. The common method of contact is text messaging and instant messaging as well as cell phones. Learning has even moved into web-based tools such as web-ct, online journals and i-pod downloads. The value of traditional books for learning and entertainment may be limited for these technologically savvy young people.
The attitudes of Millennial generation students from a small, private New England college were measured regarding usage and intended usage of books, e-books and audio books. Their views give an illustration of the outlook of this generation towards the evolution of digital media and how dependent their research skills are on technology.


Keywords: Millennials, Books, E-Books
Stream: Information Society, and Print and Electronic Texts
Presentation Type: Paper Presentation in English
Paper: Millennial Attitudes Toward Books and E-Books


Dr. Arlene J. Nicholas

Faculty, Business Studies and Economics Department, Salve Regina University
Newport, Rhode Island, USA

Dr. A.J. Nicholas is a full time faculty member of Salve Regina University teaching undergraduate courses in Management including Organizational Behavior, Business Communications, and Business Research. Dr. Nicholas also teaches a graduate Human Resources classes on campus and an online version. Research interests include generational studies focusing on Millennials, work/life balance and teleworking.

Dr. John K. Lewis

Electronic Resources Librarian/Adjunct Faculty, Library/Business Studies and Economics Department/Administration of Justice Department, Salve Regina University
Newport, Rhode Island, USA

Dr. J.K. Lewis is an adjunct faculty member of the Business Studies and Economics Department and the Electronic Resources Librarian at Salve Regina University. Dr. Lewis’s background includes a previous career as an attorney, a master’s in Library Science and a master’s in Information Systems Science. Dr. Lewis also teaches a graduate online Business Law class. Research interests include the usage of digital resources in a library setting.

Ref: B07P0141