Book Publishing in the Age of Digital Convergence: The Best Days Are Yet to Come

Dr. John Malala
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Digital convergence offers new and exciting opportunities to authors and creative writers to unleash their potentials through a range electronic devices, in multiple formats for people of all needs and wants. The new information technology and the availability of myriads of mobile devices such as laptop computers, PDAs, Smartphones, iPods, and other similar products are providing book publishers unlimited delivery options for content that was once available only on paper. As the world changes, the book industry will need to develop more digitized content to survive the competition, and possibly receive a much better market share. This session will discuss available emerging technologies that promise to give book publishing its best years yet. The presentation will also discuss some advantages of digital content publication including mobility, portability, environment-friendly, multi-format presentation, customization, pay-per-use, ubiquitous publicity through RSS, accessibility, and optimized retrieval.

Keywords: Digital Convergence, Desktop Publishing, Pay-per-use books, Custom Book Publishing, Digital Books, Books for Smartphones, RSS Feeds
Stream: Publishing
Presentation Type: Paper Presentation in English
Paper: , Digital Convergence and the Future of Book Publishing

Dr. John Malala

Assistant Professor, Radio-TV Division, University of Central Florida
Orlando, Florida, USA

John Malala is an Assistant Professor of New Media and Computer-Mediated Communication at the Nicholson School of Communication, University of Central Florida. He received his PhD from the School of Informatics within the department of Electronic Imaging and Media Communication (EIMC)at the University of Broadford. He also has a specialist degree in Computer Science Education from the Florida Institute of Technology. Professor Malala is a member of the Center for Research in Education, the Arts, Technology and Entertainment (CREATE) at the University of Central Florida. His research interests include emerging media communication, virtual learning environments, and interactive multimedia. He is also interested in mobile telephony, mobile, broadcast, mobile publishing and ubiquitous computing. He teaches computer-mediated communication and the production of interactive multimedia applications.

Ref: B07P0169