The Customization and Personalization for Library Portal

By:
Dr. Shahriar Movafaghi,
Dr. Tom Chan,
Dr. Hassan Pournaghshband,
Dr. J. Stephanie Collins
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Various definitions exist for the term customization and the term personalization in e-commerce. For our purposes, customization occurs when the user has the ability to change his/her website that they are viewing by various mechanisms that the website has in place. One example would be MyLibray, where the user can change the layout of many different pages. Personalization occurs when the system modifies web pages without direct input from the user. This can only occur when the system knows information about the user. The system can personalize based on information it has. One way the system gets information is the system can store user data that is entered while signing up for service and enters personal information such as birth date, address, favorite color, and favorite types of books. The system could then personalize based upon the information and place products that are close to your location or the system could send you a happy birthday message. Another way the system can personalize is that it can grant user privileges based on the other information the system already has about you. For example, once logged in a library website the system will know your account, and can personalize the site and grant you different services based upon those privileges. A third way the system can personalize is based upon information that the system records about users’ habits. A library website can record searches and check outs, and can show recommendations based upon those searches. In addition, a library website can record pages visited as well as user habits to further personalize the experience. We will examine customization and personalization issues related to libraries as well as other issue related to portal such as single point of entry to portal and authorization and authentication, especially for university setting.


Keywords: Customization, Personalization, Portal
Stream: Information Society, and Print and Electronic Texts
Presentation Type: Paper Presentation in English
Paper: Customization and Personalization for Library Portal, The


Dr. Shahriar Movafaghi

Associate Professor, Information Technology, School of Business, Southern New Hampshire University
Manchester, New Hampshire, USA


Dr. Tom Chan

Associate Professor, Information Technology, School of Business, Southern New Hampshire University
Manchester, New Hampshire, USA


Dr. Hassan Pournaghshband

Professor, School of Computing and Software Engineering, Southern Polytechnic State University
Marietta, GA, USA


Dr. J. Stephanie Collins

Professor of Information Technology, School of Business, Southern New Hampshire University
Manchester, NH, USA


Ref: B07P0079