Conquering the Incongruency of Academic Entrepreneurism: A Working Transdisciplinary Model
This paper unveils a working transdiciplinary model that addresses how to meld creativity and capitalism in contemporary academia for the 'greater good.' A case study of an actual academic entrepreneurial venture will be shared from its inception to publishing outcomes, along with a newly-created 10-step feasibility analysis that ensured its success. The revolutionary trend of 'academic entrepreneurism' will be discussed in terms of challenge and necessity, providing suggestions on how innovative academicians can survive and thrive in this new,invigorating academic climate.
Keywords: Academic Entrepreneurism, Book Publishing
Dr. Sherilyn Marrow
Associate Professor, School of Communication, University of Northern Colorado
Dr. David Thomas
Assistant Professor of Management, Monfort College of Business, University of Northern Colorado