Public Relations Academic Journals: Traditional Citations Eclipsed by Electronic Sources?
Public relations researchers may find it increasingly difficult to use traditional sources of information from printed journals. Several factors - the increasing costs of publishing academic journals, fees for mailing printed journals to libraries and individual subscribers, and motivating authors to maintain their subscriptions to academic journals that continue to request higher membership fees - may hinder public relations researchers from contining to conduct research using printed materials. This study examines trends since 2000 in leading public relations academic journals to determine if authors are relying more on electronic sources for their research. The value of sources - the traditional print versions compared to electronic transmissions - cited in research studies also will be evaluated.
Keywords: Print Versions, Public Relations Academic Journals, Published Sources, Electronic Information, Public Relations Researchers, Costs
Dr. Maggie Thomas
Associate Professor, Division of Advertising and Public Relations, Schieffer School of Journalism, Texas Christian University